Apple is gearing up to launch its highly anticipated iPhone 14 series in just a couple of months. The new 2022 iPhones have been spotted in various rumors and leaks, and now, the latest report hints that its pricing might see one of the more ‘drastic’ changes.
According to a Bloomberg report, one of the material suppliers for Apple’s primary chip maker (TSMC) has warned that there might be major rise in price for the iPhones. The supplier stated that it has already had to implement various hikes in materials cost. This warning is from Japanese chemical supplier Showa Denko K.K, which added that it expects the price to rise even further “as it grapples with a barrage of economic challenges confronting the $550 billion semiconductor industry.”
The report adds that there have already been at least around a dozen of hikes already within this year. The primary reason for this was the impacts of the coronavirus on the supply chain. Apart from this, the Russian invasion into the Ukraine and even the fall of the yen played a part in these price hikes. In an interview, the CFO of the supplier warned that the problem might not improve until next year.
Chief Financial Officer Hideki Somemiya stated that the company “has been forced to drastically increase the cost it passes on to customers.” Now, the supplier is asking for “twice the amount” it had previously estimated. Although, it remains to be seen how these raw materials cost rise impacts the overall pricing for the upcoming iPhone 14 series.
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